Your Time is Your Money

“Time is Money” has been used for decades. Today, in the age of the so-called “attention economy” time and money are becoming increasingly difficult to differentiate. Today’s richest companies are masters at turning your time into their money. By keeping you clicking they can effectively turn your time and attention into models of your wants and needs and sell them.

Economists often talk about opportunity cost, this all comes down to the idea that our resources are scarce and so we must make choices on how we spend these scarce resources to maximise our benefits and minimise our cost…